What The Hell, What Do You Mean I Have A Personal Brand?!

Liam Esler, Game Developers’ Association of AustraliaPart of DW17

If you have an online presence, you have a brand.

Take a deep breath. It’s okay. Swallow that instinctive rise of bile, and junk your pre-conceptions. We’re here to talk about what it means to have a presence online, how people perceive you, and how you can be both more authentic AND become far more successful at engaging an audience on the internet.

Learning to be aware of how you are perceived online and building a specific brand based on your passions helps differentiate you in the job or freelance marketplace, helps people to understand who you are and what you do, and can even help you make better friends.

This talk will investigate what the word ‘brand’ means when not applied to a product or company, what it means for our web presence and social media, and how we can be more conscious and intentional in our day-to-day experience of the web.

Liam Esler is a diversity advocate, game developer and event manager from Melbourne, Australia with a passion for people. He works with the Game Developers’ Association of Australia to manage Game Connect Asia Pacific, Australia’s premiere game development conference, and is the co-founder of GX Australia, the first inclusivity-focused geek and gaming convention to hit the Southern Hemisphere. He is a games producer and writer who has worked at companies such as Beamdog, Obsidian Entertainment, Surprise Attack and Australian gaming news outlet and TV show Player Attack. Liam was honoured to be acknowledged as one of MCV Pacific’s 30 Under 30 in Australia and New Zealand in 2015 and 2016, as well as Develop Online’s 30 Under 30 worldwide in 2016.